As an academic journal dedicated to cross-cultural pragmatics research, the core goal of Intercultural Pragmatics is to promote in-depth exploration of language use and understanding in different cultural contexts. This journal is dedicated to publishing universal issues that can touch upon pragmatics theory, as well as empirical research in multiple language and cultural environments, including in-depth analysis of single language variants.

The journal encourages scholars to adopt interdisciplinary research methods, combining theories and methods from multiple fields such as linguistics, psychology, sociology, anthropology, etc., in order to achieve a more comprehensive and profound understanding of cross-cultural communication phenomena. Through this interdisciplinary integration, the journal aims to reveal how people from different cultural backgrounds use language for effective communication, as well as the rules and strategies followed in this process. In addition, special attention is paid to the development of cross-cultural competence, which refers to an individual's ability to effectively communicate in different cultural environments. This not only includes language proficiency, but also involves sensitivity, adaptability to cultural differences, and flexible use of communication strategies. Research published in journals can help educators and professionals design and implement cross-cultural communication education and training programs, enhancing people's cross-cultural communication skills.