The Journal of Behavioral Finance is an interdisciplinary academic platform focused on studying how psychological factors influence financial markets and investment decision-making. The journal brings together experts from various disciplines who explore, from their unique perspectives, how emotions, cognitive biases, and group behaviors shape market dynamics and investment strategies.

The journal encourages innovative research methods, including experimental design, surveys, case studies, and quantitative analysis, to uncover irrational behaviors and decision-making processes in financial markets. These studies help us to better understand the psychological mechanisms of market participants, including investors, analysts, and traders, and how they make choices amidst uncertainty and complexity. Additionally, the journal focuses on the application of behavioral finance in practical investment decision-making, on how to help investors overcome cognitive biases and improve decision quality. By publishing these research findings, the journal aims to provide insights for financial professionals, policymakers, and educators, promoting the development of financial education and investment practices.