The field of Behavioral and Experimental Finance offers a unique perspective for studying and understanding the decision-making processes of individuals and groups in the financial markets. Research in this area goes beyond traditional economic models, delving into theories and empirical methods from multiple disciplines such as psychology, sociology, and neuroscience to uncover the complex mechanisms behind financial decisions. The journal encourages researchers to use innovative experimental designs to explore the dynamics of financial markets, including laboratory experiments, field experiments, and studies that use naturally occurring events as experimental conditions. These studies help to reveal how market participants make choices in different contexts and how these choices are influenced by individual differences, market sentiment, and cultural backgrounds.

Furthermore, the journal focuses on cognitive biases and emotional factors in financial decision-making, and how these factors affect asset pricing and market efficiency. By publishing these research findings, the journal aims to provide in-depth insights for financial professionals, policymakers, and the academic community, helping them to better understand market behavior and to inform the development of financial education and investment strategies.