The Journal of Marketing Research mainly focuses on research in the field of marketing, including consumer behavior, market strategy, advertising, sales, pricing, and other aspects. It provides a platform for scholars, researchers, educators, and practitioners worldwide to exchange the latest research findings and perspectives. Its articles cover various types such as theoretical exploration, empirical research, and case analysis, including both qualitative and quantitative research. These studies not only have a profound impact on academic research in the field of marketing, but also provide valuable references for businesses and policy makers, making them an indispensable and important academic resource in the field of marketing.